We get your app business started.

Got an idea but not sure how to begin? We'll transform it into a product that powers your business growth.

Mobile & web apps from scratch. Tailor-made and cost-effective. For aspiring app entrepreneurs.

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Made by Fishtail Product Lab

MealPrapp

Product: Mobile App incl. Admin Panel Web App // Industry: Food & Fitness

MealPrapp is an advanced meal planning app for busy moms and families. It transforms their approach to daily meals. Featuring our star component, the recipe model kit, the MealPrapp empowers users to effortlessly craft personalized recipes with their favorite ingredients, discover a variety of recipes, efficiently plan meals, generate shopping lists, and receive helpful reminders.

The MealPrapp stands out with its exceptional user experience, a highly customized UI design and unique features in the realm of recipe apps. Seamlessly integrated into our client's business model, it resiliently launched directly into full production. Explore how we achieved this.

sanu

Product: Mobile App incl. Admin Panel Web App // Industry: Elderly Home Care

sanu is our flagship in-house product. It is an investor-backed, B2B2C SaaS solution that brings language tech into caregiving. As a cross-language collaboration app for home care, it enables streamlined coordination across language barriers between foreign caregivers and family members of seniors in home care.

sanu’s key features include a messenger, shared calendars, urgent issue reporting, emergency calls, and comprehensive senior profiles - all integrated with automatic language translation.

sanu stands out with a focus on UX for non-tech-savvy users, seamlessly integrated AI translation, robust user management, and strict legal compliance.
Discover how we've conquered these hurdles to deliver a whole new caregiving experience.

Our Product Services for Mobile & Web Apps

1

DISCOVERY

We immerse ourselves in your idea, refining it with deep user insights.

What's product discovery about?
2

DESIGN

We translate our user insights into new user experiences through thoughtful design - individual and modern.

What services do we provide in UI/UX design?
3

DEVELOPMENT

We meticulously engineer the code, ensuring precision and quality in every aspect.

What engineering services do we offer?
4

DELIVERY

We ensure a smooth launch, making your product go live with confidence.

What does product delivery mean?

Start your product

We're not a feature factory. We're a Product Lab.

"Unlike traditional IT providers, we focus on Product Discovery. We dive deep into your idea and your users' problems to uncover what truly matters for your business. We don't just stop after the initial app version; we stay by your side to build a long-term, successful business. For aspiring app entrepreneurs, this means partnering with someone who is as invested in your success as you are."

Janina Nuber

Owner @ Fishtail Product Lab

Here's What You Get with Us

Transparent budget pricing

We understand the importance of managing costs while launching your app business, that's why we optimize the project budget to fit the needs of aspiring app entrepreneurs. Our pricing is calculated with transparency, flexibility, and always remains reasonable.
Focus on greenfield apps

We specialize in guiding brand-new app concepts from idea to launch. With our end-to-end services encompassing product discovery, UI/UX design, development, and delivery of mobile and web apps, we ensure a seamless journey for startups aiming to bring their first product to market.
Experienced product entrepreneurs

Our team has strong firsthand experience in building and launching our own products end-to-end. We know the pains and pitfalls of the process and provide honest advice, making decisions, finding solutions, and guiding you every step of the way.
Full-service coverage

We offer comprehensive development services, including the Discovery phase, UI/UX Design, QA, and DevOps, ensuring a seamless and efficient development process.
Personal, customer-centric approach

We prioritize excellent customer service, truly living it by being there for you in person, calls, whenever you need us.
Flexibility ingrained into our culture

With an international team from diverse backgrounds, flexibility is inherent in our approach. We adapt to your needs and preferences, offering flexible solutions to ensure your project's success.

Pricing

Our services are priced competitively to accommodate the budgets of aspiring app entrepreneurs looking to kickstart their ideas.

Prices for our services are tailored to meet the unique needs of your project and may vary accordingly. All prices exclude VAT.

Version One

40-65K Euros

Typically, this is ideal for getting started with your app idea. With this, we will create a first complete product with up to 4-5 key features. It can also include an admin panel web app along with your mobile app.
Version Two+

Individual Offer

Typically, this is ideal for taking your product to the next level after the initial launch. With this, we will create a maturing product with up to 6-9 key features as our user insights evolve.

Get free estimate

About Us

We're a collective of global product entrepreneurs and tech talents crafting tailor-made, cost-effective solutions.

Collectively, we have built 20+ mobile and web apps for clients in Europe, North America, and Asia. Our pool of talents will form a design & tech team for your project, guided by experienced product leads.

Each and every one of us has one commitment: Elevating everything we work on from good to great.

Janina Nuber

Owner & Product Manager

Hey there! I'm Janina – a linguist & data scientist turned product manager.

My five years of experience are a blend of hands-on AI coding and leading the discovery & delivery of new tech products from idea to launch. Over the past two years, I've been building my business Fishtail Product Lab. I’ve been leading our flagship in-house product sanu, an investor-backed B2B2C SaaS language tech venture to close the elderly care gap in Europe. At the same time, I’ve been launching greenfield B2C apps for Fishtail Product Lab’s visionary client projects.

My personal mission is simple but powerful: teaming up with visionary minds to craft outstanding apps from the ground up. Ready to make something awesome together? 🌟